Brand distribution is very important for a company if the seller wants to promote its brand and expand the business. The brand distributer helps the company to sell their products. It acts as the linkage between the brand and the customer. This plays a specific role to promote the product when the product and company are not as much popular. To know more about the brand distribution you must continue reading and you will find answers of the questions related to brand distributor.
What is a brand distributor?
A brand distributor is a linkage between the product producer and its distribution to the customer through the supply chain. Sometimes the brand distributor is considered similar to the wholesaler but there is difference between the brand distributor and the wholesaler. The tasks of a distributor are much more complex than the wholesaler.
The distributor is working at a proactive level it also educate the resellers through presale training and activities and demos about the new products. The basic supply chain a product follows to reach to the customer is seller to distributor, distributor to reseller and reseller to the customer. By passing through these stages the produt reaches to the customer.
Styles of distribution the distributor can use
The distributor can use different styles to promote or distribute the product. some of the most effective and common styles of distribution a brand distributor can use are:
Direct
The simplest distribution method is the direct distribution a distributor can choose. In this type of distribution the brand distributor directly contact the buyer and sell the product. the direct distribution can be considered good because by this you can gain the customer’s trust, and can directly get the customer’s feedback.
The distributor can use following aids to sell the product:
- Storefronts
- Manufacturing plants
- E-commerce website
- Booths
- shops
- Door-to-door sales
Indirect
In this type of dotribution the distributor use other ways rather than directly selling the product to the buyer. the paths followed by the distributor in indirect distribution method are:
- Manufacturer to wholesaler and then to buyer or consumer such as industrial product sold to the government organizations
- Manufacturer to retailer and then to consumer such as ready-made garments, electronics and food item
- Manufacturer to wholesaler to retailer and then to consumer such as goods used on a daily business in these kind of products the demand is high.
Intensive
Another method used by distributors to distribute the product in the market to send it to the buyer is intensive method. In this method the distributor targets the sales outlets to distribute the products.
The sales outlets the distributor can target for the brand distribution are:
- Shopping malls
- Big-box retailers
- Supermarkets
- Warehouses
- Department stores
- E-commerce websites
When the brand distributor have to distribute the products of daily usage the distributor uses like, soft drinks, gums, candy, food items and household products, the intensive method of distribution is used.
Exclusive
In exculive type of distribution the distributor targets specific and limited sales outlets for the product distribution. This type of distribution method is selected when the products are luxury items. So these luxury items need a specific showroom or shopping mall to be displayed.
Conclusion
The brand distributor act as a link between the product manufacturer and the product buyer. the distributor play a vital role to promote and sell the products that are newly introduced or don’t belong to a well known company. To promote and distribute the product, the distributor can use different method according to the type of product. if you want to work with a brand distributor that can distribute your product in the market there are a lot of brand distributor working available in the market.
Hopefully this will be helpful for your to understand about the brand distributor and what methods distributor can use to sell your product.